The Spring–Summer 2024 collection by People of Shibuya marks the brand’s evolution toward an aesthetic inspired by Japanese minimalism, with a fashion shooting set in Tokyo—a symbol of both modernity and tradition. A metropolis capable of highlighting innovative, high-performance garments, perfectly suited for everyday urban life as well as outdoor activities.
The brand expands its offering with a complete total look that goes beyond outerwear, introducing trousers, sweatshirts, knitwear, and jackets, combining comfort, refined style, and technical expertise.
The global traveler envisioned by People of Shibuya feels at ease anywhere, thanks to garments that blend style and functionality—perfect for any adventure. The focus on high-performance fabrics remains central, reinforcing the brand’s identity, where aesthetics and performance go hand in hand.